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For the fifth year running, RingGo cashless parking has been shortlisted for one of Britain's top parking awards. This year, the UK's leading pay by phone service has been recognised by the British Parking Awards for its entry "Against the odds - from underdog to brand winner". The submission details the three year marketing communications programme through which RingGo moved from number two in the marketplace, to clear, outright market leader. RingGo's long run of success in the awards started in 2007, when the solution was commended within the Innovation category. In 2008, the service won the marketing category for work carried out in building and communicating the newly formed RingGo brand. In 2009, RingGo's "Back Office Team" gained a commendation from the judges; and in March 2010, RingGo's green credentials were recognised, when the world leading adaptation of the service, Carbon-Metered parking, won the newly launched Environment category, as a joint submission with the London Borough of Richmond upon Thames. Judged annually, and now in their 10th year, the British Parking Awards provide the ultimate recognition of excellence and achievement in parking management, design and innovation. For individuals and teams, they are the highest possible accolade, and a tribute to the leading service providers within the parking industry. Announcing the shortlist for the awards, Parking Review's Managing Editor Mark Moran, who coordinates the competition said: "More than 80 entries are vying for the top prizes in the British Parking Awards and the field this year is one of the most competitive ever. The Marketing and Innovation Awards, as in previous years, provide evidence that parking is a sector full of creative thinkers." Marketing Manager, Anne Snelson, commented on RingGo's success. "Clearly we are extremely pleased to have been shortlisted in these, the top awards within our industry" she says. "The British Parking Awards are the highest recognition any UK parking service or facility can achieve and competition across the categories is rife. So, to reach this stage is true recognition of RingGo and the innovative way in which the service comes to life." Hugh Dennis, star of the award-winning BBC sitcom Outnumbered, will reveal the winners of the British Parking Awards 2011, at the InterContinental on Park Lane, on Friday 11 March. |
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