Ringing out the Old; Ringing in the New
| 28th Dec 2009|
closing weeks of 2009 have seen a swathe of Local Authorities roll out
RingGo cashless parking. Already the clear market leader RingGo has
doubled its local authority base over the past year, providing an
unrivalled UK coverage of more than 40 Councils. The latest six local
authority launches offer several key landmarks.|
London Borough of Redbridge
November, the London Borough of Redbridge became the eighth London
Borough to use RingGo car parking. With the addition of this Council,
a quarter of all London Boroughs now offer RingGo pay by phone parking.
London Borough of Southwark
December saw RingGo's largest local authority implementation, with
Southwark Council rolling out the service to all car parks and
on-street bays across the borough.
The expansion follows a
successful trial which ran from the previous year. During the trial,
the council saw a dramatic reduction in vandalism of parking meters in
the RingGo area. It estimates it will save £50,000 per annum in
reduced machine maintenance and repair costs alone.
Two more Kent Councils
domination of Kent continues with the addition of two more local
authorities. At the end of November, Canterbury City Council became
the latest Cathedral city to adopt cashless parking - joining Oxford
and Salisbury in offering RingGo payments.
On 8 December,
neighbouring Shepway Council started offering RingGo in Folkestone and
surrounding towns. Building on Dover District Council's launch earlier
this year, cross-channel motorists passing through the two Kent hubs,
now have the flexibility of pay by phone parking with RingGo.
Improving the Local Area
both Luton and West Dorset, RingGo was promoted as improving the
quality and efficiency of services in the area. Luton's Excellence
Programme played a key role in the RingGo roll out on 27 November and
the local Business Improvement District in Dorchester employed the
local town crier to promote the service.
Technologies' Implementation Manager, John Wheeley summarises "These
last few weeks have been a record time for the RingGo delivery team and
we've taken on extra staff to manage all the work. Wherever we go, the
feedback at new sites is fantastic. We see people using the service
almost before we've finished erecting the signs - and it certainly
demonstrates how much people like RingGo."
What does the future hold?
to the year ahead, Harry Clarke, commercial director for RingGo
reflected on the market's future: "Phone parking became mainstream in
2009 and all parking managers, without exception, will have it on their
agenda" he says.
"Despite the forthcoming frugality, or
actually because of it, the overall market will continue to grow
strongly. The several "me-too" new joiners to the market have however
left it too late and suppliers without critical mass may bloom for a
bit but will surely wither again. Some will drop out in the next 12
months, as happened with Park and Phone in 2009.
much of the decision making is still done on the basis of comparing a
low price against a lower one. Local authorities don't always
recognise that they are trusting their phone parking supplier to hold
the credit and debit card details of thousands of their citizens. If
that goes wrong it's the sort of thing that makes the evening news and
topples chief executives. Security is a selection criteria that should
be given far more weighting than it often is."
seen as a technology that is suited to buying a few hours of parking,
that perception is now changing. And rightly. As an example
Bournemouth Borough Council offers monthly permits by RingGo and our
service supports quarterly and annual electronic permits too. I have
no doubt other leading providers have similar capabilities," says
"With increasing focus on the environment,
authority-wide carbon-metered parking, as pioneered in the London
Borough of Richmond, will be adopted by more local authorities. This
is a healthy development in a number of regards but despite very
substantial interest from a number of Boroughs, major announcements and
deployments are likely to wait until after the elections.
all, it's an exciting time for service-focussed providers in the
cashless parking market" Clarke concludes. "As for us, we're definitely
looking forward to RingGoing in the New Year."
Key launches in 2009 for RingGo
West Devon (Jan)
North Devon (May)
Reigate and Banstead (May)
Suffolk Coastal (Jun)
Bournemouth Parking Permits (Jul)
Trafford Match Day parking(Aug)
Tunbridge Wells (Sep)
First Capital Connect (Oct)
London Borough of Richmond launches carbon-metered parking borough-wide with RingGo (Oct)
West Dorset (Nov)
London Borough of Redbridge (Nov)
Southwark extension (Dec)