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From today (5 Sep) rail travellers parking at East Coast railway stations can use RingGo to pay for their parking by phone, making it the twelfth train operating company to provide the service. RingGo now accounts for 90 per cent of all phone parking across the rail network. "RingGo works well in this market because it uses voice response," says RingGo marketing manager, Anne Snelson. "People don't want to spend time talking to a call centre when they are rushing to catch a train. They just want to register and pay as speedily as possible. "Regular commuters know that subsequent calls are even quicker, making use of existing information already registered. The call can be made on the way to the platform, avoiding precious minutes - possibly in the cold and wet - walking to and from the ticket machine and hunting for change." RingGo provides positive benefits for rail operators too, as phone payment reduces an operator's reliance on machines, costly repair and maintenance, and the overhead of cash collections. Some rail operators are following First Great Western's lead by now actively incentivising travellers to use RingGo offering either parity of payment, or even a slight discount, over cash. East Coast railways' commercial director Peter Williams comments East Coast's Commercial Director Peter Williams said: "East Coast is very pleased to offer our customers this new, quick and easy way to pay for parking at both our long and short stay car parks on the route. "As we enter the first days of autumn, I'm sure many motorists will appreciate not having to spend quite so many minutes in the wet, cold and dark, as they feed coins into a machine. RingGo offers a great alternative way to pay and will help customers save some time on their journey as well." |
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